Wednesday, October 2, 2019

Babu Frik & 'The Rise Of Skywalker' Promotional Partners Officially Revealed

By: Benjamin Hart

We have a lot to look forward to in the coming days and weeks! Along With all the festivities surrounding Triple Force Friday, it appears the official promotional campaign for Star Wars: The Rise Of Skywalker is finally heating up. Evidence of that fact showed up on just moments ago as they announced all of The Rise Of Skywalker promotional partners, as well as a huge giveaway, and to top it all off, the reveal of a brand new character!

First off, meet Babu Frik! A new tiny alien that will be making his debut in The Rise Of Skywalker. provided a photo, as well as a brief description of the character which reads:

"The tiny Anzellan droidsmith, first glimpsed in toy form during the Triple Force Friday livestream event, works among the Spice Runners of Kijimi and can reprogram or modify virtually any droid — regardless of the security measures protecting its systems."

During the official Triple Force Friday live stream last week we were treated to a quick glimpse of a Babu Frik action figure that is included as an accessory with an upcoming C-3PO figure.  If nothing else, the figure gives us an idea of just how tiny this character is:

It seems safe to assume Babu Frik's skills reprogramming droids makes him the prime suspect behind the C-3PO's red eyes that we recently saw in The Rise Of Skywalker trailer. And from a behind the scenes standpoint, it appears that this character will be a brought to life as practical puppet, in the same vein as Yoda in the Original Trilogy and The Last Jedi. We will be watching Babu Frik with great interest!

In addition, they announced a special The Rise Of Skywalker sweepstakes which gives entrants a chance to win a trip to the film's red carpet premiere, as well as tickets to Star Wars Celebration Anaheim next year. You can find the official rules for the contest here.

Also, Lucasfilm has revealed that eight major brands will be joining a "promotional alliance" to promote The Rise Of Skywalker through the rest of this year. The brands included are McDonald’s, Samsung, United Airlines, Porsche, Bose, General Electric, General Mills, and Dannon. Each company individually detailed how they will be partnering to promote the new film:

McDonald’s: McDonald’s is inviting families to celebrate Star Wars: The Rise of Skywalker with an out-of-this-world Happy Meal experience. Each Happy Meal will include 1 of 16 exclusive, stylized Star Wars collectible characters. Plus, there’s an exciting surprise with each toy: when opened and lit up, each one reveals one of four Star Wars hologram images with a unique connection to that character. Families in the US will have the opportunity to extend the excitement with a sweepstakes opportunity with each Happy Meal!

Samsung: Samsung Mobile celebrates the release of Star Wars: The Rise of Skywalker with a special collaboration that showcases a connected world powered by the Galaxy. Samsung mobile’s vision is to be the innovator of new mobile experiences that inspire the world and shape the future with transformative ideas and technologies. For more information on Samsung Mobile, visit the official site.

United Airlines: This fall, United Airlines is inviting guests to fly the friendly galaxy. Check out special nods to Star Wars: The Rise of Skywalker featured onboard, at upcoming film-inspired experiential activations, and fabulous first-of-its-kind programming for fans across the galaxy to enjoy. United Airlines will debut a special aircraft design in celebration of the conclusion of the Skywalker saga this November, taking to the skies among approximately 4,950 flights a day to 358 airports across five continents as part of the world’s most comprehensive route network.

Porsche: Porsche is excited to collaborate with Lucasfilm to celebrate the release of Star Wars: The Rise of Skywalker and the timeless design of these iconic brands will be honored in a way that is sure to ignite enthusiasm among two of the most passionate fan-bases in the galaxy. The collaboration coincides with both the release of Star Wars: The Rise of Skywalker, and the US launch of the all-new, fully electric Porsche Taycan, marking a seminal moment in the history of Porsche. For more information on Porsche or the Taycan visit the official site or follow @Porsche on social media.

Bose: Bose will provide audio augmented reality experiences through the official Star Wars app, bringing fans closer to the saga than ever before. With Bose AR-enabled wearable devices, fans can unlock an all-new, 360-degree audio storytelling journey into the Star Wars universe.  Bose Noise Cancelling Headphones 700, Bose QuietComfort 35 wireless headphones II, and Bose Frames each have Bose AR capabilities built in, with embedded motion sensors that can detect head orientation and body movement.  The Star Wars app, enhanced with Bose AR, will use that information to deliver deeply immersive audio content. For more information on Bose, visit the official site.

General Electric: GE Appliances, driven by the force to create “good things, for life,” will harness the Force of Innovation with its GE Profile series, helping families to make their homes and lives easier through meaningful advances in smart technology for the kitchen and laundry room. GE Profile is joining forces with Star Wars: The Rise of Skywalker to bring fans special film engagement opportunities with appliance retailers around the country, as well as a national advertising spot. Find more on the latest home solutions at the GE official site.

General Mills: Big G Cereals, Chex Mix, and Nature Valley have teamed up for Do Good in the Galaxy, an interactive campaign that benefits Feeding America. Between October 15, 2019 and May 14, 2020, scan participating packages or the character tattoo found inside Big G Cereals to unlock a special activity in the official Star Wars app. Complete the game to trigger a 10 cent donation from General Mills to Feeding America, enough to help secure one meal, up to a maximum donation of $100,000. For more, check out the General Mills official site.

Dannon: Danone North America, the leading maker of yogurt in the U.S., is celebrating the release of Star Wars: Rise of Skywalker with families across the country.  Danimals, the No. 1 kids brand in the dairy aisle, along with family favorites YoCrunch and Dannon, will be dressed up as your favorite characters from Star Wars: Rise of Skywalker. Danimals is proud to continue fueling the adventures of kids in our galaxy with six new Star Wars smoothie bottles to collect. YoCrunch is bringing the magic of the light side and the dark side to families with out of this world custom Star Wars toppers. And Dannon non-fat yogurt drinks will include four intergalactic Star Wars characters to collect, too! Danimals, YoCrunch, and Dannon Star Wars items will hit shelves nationwide in November 2019 in the dairy aisle. For more on Dannon, check the official site

You can catch Babu Frik on the big screen when Star Wars: The Rise Of Skywalker hits theaters on December 20th! And you can also catch all the promotional material for the film... literally everywhere.

Follow The Star Wars Underworld on Twitter @TheSWU for more updates about this story and other breaking Star Wars news.


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