Wednesday, June 5, 2019

Ron Howard Comments On "Solo's" Disappointing Box Office Performance

By: Dominic Jones

It's been just over a year since Solo: A Star Wars Story was first released in theaters and while fans are pushing for the film to get a sequel, the film's box office performance makes that unlikely.  Despite being the 12th highest grossing film of 2018 (domestically), and grossing $392 million worldwide, the film failed to cover its production and marketing cost (which were inflated due to the film's troubled production) and is the lowest gross live action Star Wars movie.

The film's director Ron Howard was recently asked about the film and it's box office performance in an interview with The Guardian.  Howard spoke about how the film was impacted by a negative campaign led by "fans" who were upset by The Last Jedi, calling their efforts "aggressive trolling."

He went on to say, "It was especially noticeable prior to the release of the movie. Several of the algorithms, whether it was Metacritic or Rotten Tomatoes, there was an inordinate push down on the ‘Want to see’ [score on Rotten Tomatoes] and on the fan voting."

In other words, the same type of tactics that were used by "fans" who attempted to hurt the box office returns of Marvel's Black Panther and Captain Marvel films and led to Rotten Tomatoes abandoning the "Want to See" feature on their website, were used a Solo.  And it seems like (at least in Ron Howard's opinion) their efforts, combined with a lackluster marketing campaign, a troubled production, releasing the film in May instead of December, and a general antipathy towards a Han Solo origin story, all mean we're likely not getting a follow up to the film.

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