Thursday, May 3, 2018

Lucasfilm Launches #RoarForChange Charitable Initiative in Support of UNICEF

By: Dominic Jones

With May the 4th (aka Star Wars Day) coming up tomorrow, Lucasfilm has launched a new charitable initiative called #RoarForChange.  The challenge is for fans to upload a video of themselves doing their best Wookiee impression to Twitter, Facebook, and Instagram, and Disney will donate $1 for every video uploaded, as well as for every share and like on those videos (up to $1 million).  The money raised will go to support UNICEF and their efforts to improve and save the lives of children all around the world.

To announce the campaign, Lucasfilm released a video featuring the cast and crew of Solo: A Star Wars Story discussing what it was like working with Chewbacca on the film (in a way that is reminiscent of the R2-D2 Beneath the Dome mockumentary from the Attack of the Clones DVD).  Featured in the video are director Ron Howard, stars Alden Ehrenreich, Donald Glover, Thandie Newton, and Warwick Davis, as well as The Star Wars Show hosts Andi Gutierrez and Anthony Carboni.  Check it out below,

Solo: A Star Wars Story hits theaters on May 25th, 2018 and stars Alden Ehrenreich (Hail Caesar!) as Han Solo, Donald Glover (Atlanta) as Lando Calrissian, Emilia Clarke (Game of Thrones) as Qi'Ra, Woody Harrelson (True Detective) as Tobias Beckett, Phoebe Waller-Bridge (Fleabag) as L3-37, Thandie Newton (Westworld) as Val, and Paul Bettany (The Avengers) as Dryden Vos.  The film is directed by Ron Howard (A Beautiful Mind), with a script by Lawrence Kasdan (The Empire Strikes Back) and his son Jon Kasdan (The First Time). 

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