Wednesday, October 11, 2017

Rian Johnson Talks Porgs, How Lucasfilm Decides What To Show In Marketing

By: Dominic Jones

Star Wars fandom has spent the past 36 hours or so watching and re-watching the new trailer for Star Wars: The Last Jedi in search of clues as to how the film will play out this December.  One of the few people who actually knows the answers to the questions fans have been asking is writer/director Rian Johnson, who spoke with Yahoo! Entertainment recently to speak about how it's decided what will be revealed in the marketing, the reaction to what's been shown so far, and more.

Johnson recalled a meeting he had with the Lucasfilm marketing department where how the film would be promoted was decided.  Johnson said,

"A year ago, maybe even more than that, my producer Ram [Bergman] and I sat down with the folks at Lucasfilm and said, ‘OK, this is what we’re going to reveal here and there, and this stuff we’re never going to reveal until the movie comes out.’ We came up with a ‘no-fly list’ of, under no circumstances is this shown or that shown. It is a fascinating process. It’s something that for me, just having been a fan my whole life, suddenly being behind the curtain and seeing how it works and seeing how deliberate it is, has been really fascinating."

On thing that has been featured in a lot of the marketing so far are the Porgs, the new species of aliens we'll be seeing in the new film. Johnson told Yahoo!,
"It wasn’t until we got the actual puppets on set and the whole crew reacted with ‘Oh my God, they’re adorable!’ and also then a few people in the crew were giving them that suspicious side-eye of ‘These are cute, but are they too cute?’. But the overwhelming reaction on set was everybody loved the porgs. And I love ’em, so you know what? I get it if people are a little wary of cuteness in the Star Wars universe, but I personally love them, and I think they have their place in the movie."

Johnson also spoke about what Star Wars means to him, saying,
"What [Star Wars] is really about is the transition from adolescence into adulthood. And a big part of that is navigating the relationship with your family, with your parents, with the people closest to you, with the people you most love, the people you’re most afraid of… For me, it’s about being a kid and going into the next phase of your life."

You can watch the trailer again, below,

Star Wars: The Last Jedi hits theaters on December 15th.  The film is written and directed by Rian Johnson and stars Daisy Ridley as Rey, Mark Hamill as Luke Skywalker, John Boyega as Finn, Adam Driver as Kylo Ren, Carrie Fisher as Leia Organa, Kelly Marie Tran as Rose Tico, Laura Dern as Amilyn Holdo, Benicio Del Toro as DJ, and Lupita Nyong'o as Maz Kanata.

Follow The Star Wars Underworld on Twitter @TheSWU for more updates about this story and other breaking Star Wars news.


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