Monday, September 4, 2017

On This Day: September 4, 2015


By Ciaran Duggan,

A Star Wars merchandising event named Force Friday was held for the first time on this day back in 2015.

The original event was set up as part of a celebration of the release of Star Wars: Episode VII  - The Force Awakens and featured the dispatch of the film's toy and action-figure line.

A number of new novels and reference books were also published as part of the Journey to Star Wars: The Force Awakens initiative - book and comic series which featured content related to Episode VII.

Lucasfilm have put on similar Force Friday events for subsequent cinematic releases, including Rogue One: A Star Wars Story and Episode VIII.

The Force Friday event Go Rogue, which was launched September last year, announced the release of new toys and other merchandise. 

A Force Friday II event was held at midnight on Friday for Star Wars Episode VIII - The Last Jedi.

What is your view on the fast becoming annual Force Friday event? Let us know your thoughts in the comments below.

Source: Wookieepedia

Follow The Star Wars Underworld on Twitter @TheSWU for more updates about this story and other breaking Star Wars news.


Post a Comment

This site is not endorsed by Lucasfilm Ltd. or Disney and is intended for entertainment and information purposes only. The official Star Wars site can be found at Star Wars, the Star Wars logo, all names and pictures of Star Wars characters, vehicles and any other Star Wars related items are registered trademarks and/or copyrights of Lucasfilm Ltd., or their respective trademark and copyright holders. All original content of this site, both graphical and textual, is the intellectual property of The Star Wars Underworld - unless otherwise indicated.
Site template © 2011 Supported by PsPrint Emeryville and