Monday, June 20, 2016

'Chewbacca Lady' Gets Her Own Hasbro Action Figure

By Ciaran Duggan,

The fame of Candace Payne, better known as the 'Chewbacca Lady', has now risen to new levels. On Friday, Mrs. Payne posted a Periscope video of her receiving a new Hasbro Toy. The toy has been modeled as the 'Chewbacca Lady'. You can take a look at the video, which was posted on Facebook, down below:

The above video has been trending on Facebook this past weekend and has already received over 1 million views on the social media server. It has been exactly a month since Payne posted her famous 'Chewbacca Mask' video and since then, her fame has risen exponentially. She guested on James Corden's Late Late Show in America, alongside J.J. Abrams; spent a week, as an official guest, at Disney World and had an official showing around the Facebook HQ. 

I guess we should look at this as one of the 'great' social media stories. A mother of two posted a video of her putting on a Chewbacca Mask, which went viral. She has now become a cultural icon and is receiving gifts, as though she was royalty. I never want to sound envious about these things because it is such an amazing story, but it does make you wonder how far this will go? 

In a way, Hasbro should be thanking Mrs. Payne because there is no doubt in my mind, she has helped them generate sizable profits through the incremental sales of the 'Chewbacca Mask'. However, as with many things in our current media world, all fairy tales will eventually come to an end. The story of today is not necessarily the interest of tomorrow. I would say that Mrs. Payne should enjoy her time in the public spotlight, because I predict that public interest will soon fade, as fame is transient and non-sustaining. 

It may not be tomorrow or next month or in six months, but I wonder if this story will have as much traction in a year's time.

Source: Facebook
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