Tuesday, April 12, 2016

Rogue One Smashes It At The Twitter Trailer Box Office

 By Ciaran Duggan

This past week has been an extraordinary success for the world of trailers, particularly on the Twittersphere.

The buzz on Twitter was ever present, as new trailers were released for the DC Comics mammoth villain-centric movie, Suicide Squad and the magical return of the beloved Harry Potter Franchise, with J.K. Rowling’s new film, Fantastic Beasts and Where to Find Them. In amongst all that, it was the new Rogue One trailer which has got film fans giddy. Measured on Retweets, likes and other measures of interaction, the trailer ranked at No. 2 of the year on Twitter, falling just short of Captain America: Civil War (which had a month head start as well). 
However, for this week alone Star Wars has managed to knock it out of the park, as it eclipsed the Harry Potter prequel and much anticipated DC villains’ movie, by claiming the No. 1 spot for Twitter retweets, likes and other forms of interaction.

Disney and Lucasfilm will be overjoyed by this response, but perhaps this shouldn’t be so shocking. After all, The Force Awakens third trailer managed to receive over 100 million views in the space of 24 hours and marked a new record for the most views of a trailer in 24 hours. It seems Rogue One is stepping up to the mark.

Source: The Walt Street Journal
Follow The Star Wars Underworld on Twitter @TheSWU for more updates about this story and other breaking Star Wars news.


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