Monday, November 23, 2015

Google Launches 'Awaken the Force Within' Promotion

By: Dominic Jones

Google announced today that they were launching the 'Awaken the Force Within' promotion to tie-in with Star Wars: The Force Awakens.  Google encourages fans to visit and decide if they are more light side or dark side.  You choice will be reflected in all you Google products like Maps, YouTube, and more.  They also released this video to promote the campaign,

As an example of how this works, Lucasfilm Manager of Digital Content and Community Relations Matt Martin tweeted this picture of the Millennium Falcon hovering above his work place,
Head over to to choose your side and let us know in the comments if you're more dark side or light side.

Follow The Star Wars Underworld on Twitter @TheSWU for more updates about this story and other breaking Star Wars news.


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