Wednesday, August 26, 2015

BREAKING: Massive 'The Force Awakens' Toy Reveal Event To Precede Force Friday

By: Benjamin Hart

With Force Friday right around the corner, and all the The Force Awakens merchandise leaks we've seen recently, we've been wondering when we will get an official reveal of everything that we'll be seeing in stores on September 4th. Luckily, Lucasfilm has just revealed all the details on a huge event that they describe as a "New Year’s Eve style celebration" that is set to pull the curtain back on all the Episode VII goodies we're anticipating and lead directly into the Force Friday festivities. has announced that Lucasfilm and Disney have partnered with Maker Studios to host a live global unboxing event that will begin on September 2nd and will take place over 18 hours, ending just before stores open making all the items available to buy. The event will be streamed on the official Star Wars YouTube channel and will be hosted by an assortment of personalities from 15 different cities and 12 countries. The hosts will consist of a variety of YouTubers such as EvanTubeHDAlexBy11 and Chris Pirillo who are know for their toy unboxing videos, gaming and more.

Several of the reveals will take place at the YouTube spaces in several locations across the world and the stream itself will be hosted by Andi Gutierrez and Anthony Carboni from the YouTube space in Los Angeles, California. provided a full schedule of events, detailing when each reveal will take place, who will be hosting and where they will be hailing from. You can check that out below:

About the event, Lucasfilm president Kathleen Kennedy had this to say:

“Star Wars toys have always played an important role in how our fans interact with the saga. They’ve inspired multiple generations to relive the experience of the movies and to create new adventures all their own. These spectacular Star Wars: The Force Awakens products will continue that tradition.”

In addition, they released a short video featuring the biggest Star Wars collector of them all, Steve Sansweet, among others, discussing Force Friday:

Many stores worldwide are set to take part in the celebration, including select Disney Stores. Lucasfilm encourages fans taking part to use the hashtag #ForceFriday when posting on social media about their experiences.

So, will you be heading out at midnight on September 3rd to participate? What are you hoping to add to your collection? Let us know in the comments below!


Follow The Star Wars Underworld on Twitter @TheSWU for more updates about this story and other breaking Star Wars news.


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