Wednesday, December 31, 2014

Rumor: Maker Studios to Produce Online Star Wars Shows

By: Dominic Jones

Bloomberg is reporting that Disney has enlisted Maker Studios, a web based production company purchased by Disney for $500 Million in May, to produce online video shows about all things Star Wars.  According to Bloomberg, the purpose of these series is to, "boost awareness for “Star Wars” by employing online personalities already popular among viewers who weren’t born when the first film, “A New Hope,” opened in 1977." 

This is not unprecedented.  Bloomberg points out that, "Justine Ezarik, better known as iJustine, was one of several popular online personalities to make a video promoting the latest installment of “The Hunger Games,” the blockbuster film series from Lions Gate Entertainment Corp."

This move does seem to make a lot of sense.  Disney is clearly trying to reach out to the many potential new fans that will be drawn in when The Force Awakens comes out on December 18, 2015.  YouTube is one of the most dominant sources of entertainment today, so to have some of the creators there help market the movie makes a lot of sense.

Keep in mind that, while Bloomberg is a trust worthy source, this is still an unconfirmed report and should be treated as rumor until we get official word from Lucasfilm or Disney.

Follow The Star Wars Underworld on Twitter @TheSWU for more updates about this story and other breaking Star Wars news.


Post a Comment

This site is not endorsed by Lucasfilm Ltd. or Disney and is intended for entertainment and information purposes only. The official Star Wars site can be found at Star Wars, the Star Wars logo, all names and pictures of Star Wars characters, vehicles and any other Star Wars related items are registered trademarks and/or copyrights of Lucasfilm Ltd., or their respective trademark and copyright holders. All original content of this site, both graphical and textual, is the intellectual property of The Star Wars Underworld - unless otherwise indicated.
Site template © 2011 Supported by PsPrint Emeryville and