Wednesday, June 4, 2014

Disney Promises Princess Leia Merchandise Coming to Disney Stores

By: Dominic Jones

Following Disney's announcement that they would be selling exclusive Star Wars merchandise at their Disney Stores, there was an outcry from fans at the lack of Princess Leia merchandise (including the hashtag, #WeWantLeia) .  Many fans felt that the lack of Leia merchandise meant that Disney was not reaching out to the large female fan base and indicated that they didn't care about female fans.  Well, Disney is trying to make things right.  Disney spokesperson Margita Thompson spoke with TIME magazine today and revealed that Princess Leia products were on the way.

According to TIME,

“The current assortment of Star Wars products at the Disney Store launched earlier this year, and is just the beginning of what is to come,” Disney spokeswoman Margita Thompson told TIME. “We’re excited to be rolling out new products in the coming months, including several items that will feature Princess Leia, one of the most iconic characters in the Star Wars galaxy.”

I must say this is good news, though Leia should have been included from the beginning.  It seems Disney may not have fully appreciated the size of the female fan base.  This has resulted in a difficult transition period where Disney is making the same mistake over and over by not equally representing the genders.  I hope that these experiences will teach Disney the lesson that Star Wars fans come in all types.  

Source: TIME

You can follow Dominic on Twitter: @DominicJ25


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