Thursday, October 27, 2016

Nissan Kicks Off 'Rogue One' Promotional Campaign With Cinematic TV Spot

By: Benjamin Hart

The promotion machine behind Rogue One: A Star Wars Story is just getting started and we're already being treated to some exciting advertisements for the film. We were previously treated to some amazing television commercials from sponsors such as Walmart and Duracell.

Today, auto manufacturer Nissan got in on the action with a new Rogue One ad of their own, along with several other promotions. The commercial features cinematic quality imagery that includes many elements from the film, including TIE Strikers, Death Troopers, AT-STs, AT-ACTs and more. Even K-2SO makes a cameo! You can watch it below:

This commercial is part of the "Battle Tested" TV campaign which begins on Halloween and is just a portion of a larger initiative to promote Rogue One alongside the new 2017 Nissan Rogue. Several more ads will appear on television later this year as part of the campaign, and a special 60-second version of this ad will play in theaters.

In addition to that, Nissan also announced today that those who purchase the 2017 Nissan Rogue will receive an exclusive, limited edition 1:1 scale Death Trooper helmet. The helmet is numbered and is manufactured by Gentle Giant ltd.

And finally, Nissan also revealed that they will be conducting a special sweepstakes that will give fans a chance to see the film in a special way. Those who enter in Nissan's Ultimate Access Sweepstakes between October 31st and November 27th will have a chance to win tickets to see Rogue One at the El Capitan theater in Hollywood on opening night. Details on how to enter will be released on Halloween at this link.

Rogue One: A Star Wars Story blasts its way into theaters on December 16th!

Source: Nissan

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