Yesterday we learned that Target would have an exclusive version of The Force Awakens on blu-ray, with an extra disc containing twenty minutes of extra bonus features. Today, the pre-order page went live on Target.com and the details about the release were revealed, including what's on the bonus disc and the packaging for Target exclusive release. According to Target.com, the release will include,
Collectible packaging, plus 20 minutes of exclusive bonus content, including a never-before-seen interview with Daisy Ridley and John Boyega, and a deeper look at the movie’s weaponry.
Check out the Target exclusive packaging below,
While the packaging and the bonus features seem cool, but I'm concerned by the fact that one retailer is getting an exclusive disc of bonus features. We still don't know what will be on the other retailer exclusive versions (Best Buy, Wal Mart, Disney Store, ect.) and I would hate to see a situation like what occurred with Star Trek Into Darkness, where the Bonus Features were spread out across multiple different releases. If that is the case, I worry that fans will be taken advantage and made to buy multiple versions of the film to get all the content. Granted, we still don't know what the other retailers will do and if the Target release is the only one with extra bonus features then that's fine. But it is concerning.
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