Tuesday, August 25, 2015

Target and Lucasfilm Launch 'Share The Force' Initiative for Fans to Share Their Star Wars Memories

By: Dominic Jones

Everybody has a Star Wars memory and a new initiative from Target and Lucasfilm seeks to archive as many fan memories as possible.  Fans are being invited to share their memories on ShareTheForce.Target.com and to explore memories from other fans.  According to Target,

"The collection, which will include celebrity fans Minka Kelly, Chris Hardwick and Bobby Moynihan, will go on to be archived at Lucasfilm – becoming an everlasting example of how we’re all connected by the force.  Until now, no one has attempted to collect and capture memories from the 147 million Star Wars fans throughout the world, and Target is introducing a unique program to unite these generations of fans in a way that only Target can do."

You can check out some promo videos for "Share The Force" below,

This sounds like a fun campaign from Target and Lucasfilm.  I know from personal experience, that everyone has a Star Wars story, even if they aren't a huge Star Wars fan.  I love the idea of archiving fan memories to go in the Lucasfilm archives.  I hope that Lucasfilm finds a way to continue this idea, beyond their partnership with Target for "Force Friday."

Follow The Star Wars Underworld on Twitter @TheSWU for more updates about this story and other breaking Star Wars news.


Vader the White said...

Post a Comment

This site is not endorsed by Lucasfilm Ltd. or Disney and is intended for entertainment and information purposes only. The official Star Wars site can be found at www.starwars.com. Star Wars, the Star Wars logo, all names and pictures of Star Wars characters, vehicles and any other Star Wars related items are registered trademarks and/or copyrights of Lucasfilm Ltd., or their respective trademark and copyright holders. All original content of this site, both graphical and textual, is the intellectual property of The Star Wars Underworld - unless otherwise indicated.
Site template © 2011 DheTemplate.com. Supported by PsPrint Emeryville and homeinbayarea.com