Friday, August 14, 2015

Subway, Covergirl & More Join 'The Force Awakens' Promotional Campaign

By: Benjamin Hart

Now is the time to be on the lookout for The Force Awakens merchandise, even if your getting five dollar footlong at Subway or a box of Cheerios at the grocery store! Yesterday it was announced that Lucasfilm had struck a deal with several big name brands to promote The Force Awakens through promotional tie-ins and their merchandise. broke the news, revealing that FCA US, Duracell, General Mills, Subway, HP and Verizon will all be on the Star Wars bandwagon this Fall and Winter.

And thanks to Allure we already have a great example of this as they have unveiled Covergirl's new line of The Force Awakens inspired products, which includes lipstick, mascara and lipgloss. The mascara containers are especially interesting because they include quotes, some of which we haven't heard before, such as; "I will finish what you started."

In addition, we gleaned an official statement from Lucasfilm on the matter from the offical press release that was shared by our friend at Jedi News:

"SAN FRANCISCO, CALIF. (August 13, 2015)—Lucasfilm announced today that they are collaborating with seven of the world’s most well-known brands— COVERGIRL® & Max Factor, Duracell, FCA US, General Mills, HP, Subway® and Verizon—for the launch of an expansive, historic promotional campaign in support of “Star Wars: The Force Awakens,” opening on December 18.

For the highly anticipated next episode in the “Star Wars” franchise, each company has developed break-through, custom creative campaigns, and innovative programs and activations for their target audiences.

“We are thrilled to be working with such a stellar roster of promotional partners. The ‘Star Wars’ brand has endured over the years, across generational audiences because it connects with people in a very special way,” said Lynwen Brennan, General Manager of Lucasfilm. “Our partners have all delivered original, stand-out campaigns that capture the familiar fun and excitement of our galaxy far, far away that we hope will delight fans as they get ready to experience ‘Star Wars: The Force Awakens.’”

The seven best-in-class global partners were chosen for their creative excellence within their fields as well as their collective diverse global reach. All of the partnerships strategically complement the tempo and tone of the film’s overall marketing campaign."

Sources:, Allure, Jedi News

Follow The Star Wars Underworld on Twitter @TheSWU for more updates about this story and other breaking Star Wars news.


Drool Bear said...

DarthRevan said...

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