Monday, January 5, 2015

'The Force Awakens' Toys Will Not Be Distributed At Hasbro Brand Preview Day - Toy Fair NY 2015

By Ciaran Duggan

Breaking news for Hasbro toy fans! The annual Hasbro Entertainment Brand Preview Event will not be issuing any merchandise for the highly anticipated film hitting cinemas this December, Star Wars: The Force Awakens.

Jedi News has publicized this scoop. Jedi News has attached the email which they had received from the Hasbro PR team, earlier this morning. Take a look:

Dear Star Wars fans,

With Toy Fair approaching and Hasbro's annual Entertainment Brand Preview Day scheduled for Saturday, February 14th, we wanted to reach out and clarify what Hasbro's Star Wars presence will entail at this year's show.

As usual, Hasbro will be exhibiting a variety of fun and exciting Star Wars products from across its portfolio of brands, including Star Wars action figures, Star Wars Galactic Heroes and more. There will be no toys based on Star Wars: The Force Awakens (Star Wars Episode VII) shown at Toy Fair this year.

Obviously, we know that there's a huge amount of anticipation for Star Wars toys this year, and we wanted to be forthcoming about this as we know it might make a difference for some of you in regards to travel plans. While we're happy to host all of you at Entertainment Brand Preview Day and look forward to having you check out the latest and greatest toys from Star Wars and Hasbro's other exciting brands, we want you to have as much information as possible to be able to plan your travel and coverage.

We're extremely excited for the year ahead—which will undoubtedly be one of the most exciting years ever for fans of Star Wars and Hasbro's Star Wars toys—and we look forward to working with each of you extensively over the coming year.

It is regrettable that Hasbro is not announcing more positive news concerning the production and release of Star Wars: The Force Awakens toys, but I am sure that there are plans to launch these products in the not too distant future. Notwithstanding this, it is still important to note that there will still be an enriched range of Star Wars stock on display and available for purchase at New York Toy Fair, which Star Wars fans would be heedless to miss out on.

The New York Toy Fair will take commence on Saturday 14th February this calendar year! 

Source: Jedi News
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